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Big Brother and the Holding Company Handbill

from Aug 5, 1966 - Aug 6, 1966

 - FD019-HB

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Description

The 1st printing pre-dates the concert and measures 3 7/16" x 8 1/2". There were 15,000 of this size handbill cut from larger sheets.

There are uncut sheets of three handbills measuring 8 7/16" x 11" (see FD019-A).

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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