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Big Brother and the Holding Company Handbill

from Jun 24, 1966 - Jun 25, 1966

 - FD014-HB

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Description

The handbill was printed and distributed in two forms before the concert.

1st printing A shows the Family Dog logo in blue and measures 5 5/8" x 7 11/16".

1st printing B shows the Family Dog logo in gold and measures 5 1/2" x 7 11/16".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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