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Albert King Handbill

from Sep 19, 1968 - Sep 21, 1968

 - BG137-HB

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Description

Griffin took early inspiration for his art from American advertising, and BG137's central Bull's Eye theme was drawn in the style of a highway outdoor advertising billboard. Common Griffin images of the bleeding heart were both obvious and hidden, and the rich color was typical of his posters.

The handbill measures 4 5/8" x 7" and displays a calendar of upcoming Bill Graham events on the reverse. It was printed before the concert.

There were also some pre-concert mailers printed that were conjoined with the BG136 image. They measure 7" x 9 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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